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From the Ranch

Straight talk on sales, work ethic, and building a business that lasts.


Words Matter: Confidence Is a Feeling, But You've Got to Act It

Randy on how the words you choose change your outcome — cutting weak language, saying less, and staying calm when someone comes at you.

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Cheaper Isn't Always Better, But Better Is Always Better

Randy on selling value over price — why cheap decisions get you burned, the $2.2 million story behind the mantra, and the one question that reframes any sale.

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The Fortune Is in the Follow-Up

Randy's most-repeated rule of selling: most deals aren't lost, they're abandoned. Here's the discipline that fixes it.

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